Android users have higher loyalty than iOS users, according to a report published in TechCrunch on March 9, 2018.
According to the researchers, band loyalty of android has been constantly high since 2016. From January 2016 to December 2017, loyalty rate of Android ranged from 89 to 91 percent and it ranged from 85 to 88 percent for iOS. Mike Levin, co-founder of Consumer Intelligence Research Partners (CIRP) said that users have already made their choice at this point. He also said, “With only two mobile operating systems at this point, it appears users now pick one, learn it, invest in apps and storage, and stick with it. Now, Apple and Google need to figure out how to sell products and services to these loyal customer bases.”
This is one of the reasons why both the companies are highly focused on their services. Apple saw record revenue from the services they made in November. Users have the option of switching to different styles of new phones if the operating system is Android. Therefore, users get the freedom to try out new experiences. According to CIRP, Android has not always had this loyalty rate like it has now. For instance, in 2013, owners of iPhone were found to be more loyal than Android users.
Mike also pointed out that rate of switching is different from the total number of people switching. If things are looked at from that perspective, the results might be different. This report, which talks about the high loyalty rate of Android can be related to the flagship smartphone market, as detailed in the flagship smartphone market report published by Coherent Market Insights.