Brooks Sports Launches New Personalized Running Footwear

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The company in association with HP and Superfeet has launched a new footwear for runners that analyzes their unique biomechanics and work with the runner’s motion path.

‘Brooks Run’ Company has signed partnership with HP and Superfeet to produce the most personalized running footwear. Leveraging FitStation powered by HP and Brooks Run Signature, Brooks will launch the first performance running shoe based on an individual’s unique biomechanics through selective retail partners beginning in June 2018.

Brooks that only focuses on running, has a detailed understanding of runners’ unique biomechanics and is dedicated to providing personalized experiences that enhance the run for every individual. The company has developed this special edition of Shoes to create running footwear that works with the runner’s natural motion path of his or her body. With the support of its partners HP and Superfeet, Brooks takes Run Signature to the higher level.

‘Brooks is committed to providing the fit, feel and ride each runner wants. The ability to give an individual a personalized shoe based on his or her unique biomechanics is a game changer. It is a compelling offering for the runner who is interested in tip-of-the-spear technology and a totally tuned experience,’ said Brooks CEO Jim Weber. ‘As part of our focus on reinventing performance running, we will continue to push the envelope to bring runners innovations that help them uniquely tailor their run,’ he further added.

‘Having the leader in running footwear leverage FitStation and our US manufacturing facilities to create the most individualized running shoe on the market is momentous,’ said John Rauvola, president and CEO of Superfeet. ‘Not only will it change what people expect from their running experience, it is also an important step in making a positive difference in people’s lives by delivering the best underfoot support possible. This is the beginning of the individualized fit revolution.’ (SV)

The future of Athlete wear has been precisely presented by the Athletic Footwear Market in the report published by Coherent Market Insights.


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