Asia Pacific is home to the world’s largest population base and is expected to account for the highest volume consumption through the forecast period. However, open defecation prevalent in some emerging economies including India, Pakistan, and Indonesia, is among the major factor that is expected to hinder the flushing system market growth through the forecast period. Open defecation refers to the practice of using open fields, bushes, forests, open water bodies or any other places other than the toilets.
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Rising awareness regarding health and hygiene and increasing infections such as worms and diarrhea owing to open defecation is expected to be a factor for growing demand for toilets and flushing systems. According to United Nations Children’s Fund (UNICEF), India has the most prevalence of open defecation accounting for around 50% of the nation’s population. However, government initiatives to reduce these practices through programs such as ‘Swachh Bharat Mission’ and provide funding for households to build proper sanitation facilities is expected to aid in market growth in the region.
The U.S. and other developed countries in Western Europe are expected to witness consistent demand and flat growth trend over the next few years. This is primarily owing to presence of already developed sanitary infrastructure. Demand in these regions would primarily comprise renovation of old infrastructures and new water saving equipment and technologies.
Gravity flush was the most conventional form of equipment and accounted for the largest share in 2016 in the market. Owing to low cost, ubiquitous availability, and easy manufacturing, it is expected to be the largest segment in terms of volume consumption. However, changing consumer tastes and increasing inclination towards aesthetically appealing products and other commercial applications is expected to increase demand for electronic and other product segments.
Conventional requirement for seven gallons of water per flush (gpf) has been reduced to 1.6 to 1.28 gpf of water in order to reduce wastage of water. Kay companies in the market including, Kohler Co., Jaquar, Cera, Mueller Water Products, Inc., and Geberit have started offering products that use water, lower than 1.28 gpf for urinals and toilets. Moreover, industry participants are making significant advancements such as integration of sensors, electronic touchpads, introducing vacuum equipment or making the whole system automatic, for consumer convenience. For instance, in November 2014, American Standard introduced Optum Vormax Toilet technology, that was featured with self-cleaning features. Automatic and touchless products that feature minimized germs spreading have also gained significant traction over the past few years, specifically in commercial places such as hotels, malls, and restaurants. Such advancements are expected to provide strong industry growth prospects over the forecast period.
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