Sheet face masks are gaining popularity among young as well as aged people across the world. Sheet face masks are manufactured using a variety of materials such as cotton, micro-fibers, hydrogels, clay, and charcoal. Its applications include moisturizing, nourishing, anti-wrinkle, and anti-fatigue, among others. The type of face mask depends on the purpose. For instance, hydrogel masks are used for moisturizing, whereas bio-cellulose masks are mainly used to treat severe burns or wounds. Changing environmental conditions affects facial skin nature and leads to problems such as dry skin, wrinkles, and acne among young population. This in turn is boosting demand for sheet face masks and other personal care products. According to World Bank 2016 Report, 4.869 billion people were reported to be in the age group of 15 to 64 years. Also, shifting consumer preference towards bio-based products is an immense opportunity for sheet face masks manufacturers, raw material suppliers, and traders to invest into this market. However, high production cost and less consumer base are major restraining factors for this market to reach to its actual growth potential.
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Among product types, hydrogel sheet face masks segment accounted for highest market share in global sheet face masks market in 2016. Multiple advantages associated with use of hydrogel sheet face mask such as high level of absorption, long-lasting moisture effects are projected to drive growth of the segment in the near future. Bio-cellulose sheet face mask is projected to be the fastest growing segment in the market. Changing trends towards thin natural fiber facial masks is expected to boost demand for bio-cellulose sheet face masks over the forecast period.
Among applications, moisturizing segment dominated the global sheet face masks market in 2016. Owing to increasing demand for sheet face masks to cure Atopic Dermatitis or Eczema caused by skin dryness, the moisturizing segment is expected to lead the market over the forecast period.
Sheet Face Masks Market Outlook:
Asia Pacific accounted for highest market share in global sheet face masks market in 2016. The region is projected to maintain its dominance over the forecast period due to strong availability of raw materials such as cotton, cellulose, clay, and high presence of manufacturing units of sheet face masks in South Korea and China.
Europe is projected to show significant growth in global sheet face masks market. The trend of looking younger in European geriatric population is projected to boost demand for sheet face masks in the region. According to United Nations Study, Europe accounted for highest percentage of geriatric population (over 25% of total population) in 2017.
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Stringent regulations imposed on cosmetics and high consumer inclination towards substitutes such as halal cosmetics are major challenges for growth of sheet face masks market in the Middle East. In 2016, Gulf Cooperation Council Standardization Organization (GSO) replaced old labelling cosmetics & personal care product standards (GSO 1943/2009) by new standards (GSO 1943/2016). This new standards implies new packaging standards such as declaration of nano-particles, name of cosmetic product in Arabic language and amendment of the annexes according to EU 1223/2009.