American stock photo agency, Getty Images and Google have announced collaboration on February 10, 2018.
Google will be displaying US-based stock photo agency’s content within its products and services. “This multi-year global licensing agreement between Getty Images and Google sets the stage for a very productive, collaborative relationship between our companies,” said Dawn Airey, CEO, Getty Images. “We will license our market leading content to Google, working closely with them to improve attribution of our contributors’ work and thereby growing the ecosystem,” he added. Airey said that with this achievement, both the companies could move forward “with a strong partner to deliver innovative ways to access creative and editorial content online.”
In April, 2016, Getty had filed a complaint against Google, accusing Google of anti-competitive practices by promoting own products and displaying high-resolution images in search, which reduced the need for users to visit original source of website. According to tech website Android Police, the agreement requires that Google make some changes to Image Search, including making copyright disclaimers more prominent and removing direct links to certain images.
However, Getty did not disclose details on the multi-year global licensing partnership. “We’re excited to have signed this license agreement with Getty Images, and we will be using their images across many of our products and services, starting immediately,” said Cathy Edwards, Engineering Director at Google.