Google has partnered with Nintendo to bring in Mario to Google Maps, according to report published on March 10, 2018.
The latest update in Google Maps app on both Android and iOS will have feature called Mario Time, which was announced by Google on Mario Day. This can be enabled by clicking on the yellow question mark icon that appears at the bottom right of the app’s screen. The navigation arrow in Google Maps will then be replaced with Mario who will accompany the user throughout the entire trip. This integration will be available for a week and not just on Mario Day alone.
Google has come up with such interesting features earlier also. They have unleashed Pac-Man on city streets in Maps, and has let the users travel by Loch Ness Monster. Similarly, Google has previously worked with Nintendo for the April Fool’s day prank involving the “launch” of Google Maps 8-bit for NES. More than a fun trick, addition of Mario to Maps feels like a brand advertisement. However, a company spokesperson clarified that there was no money exchanged hands in its deal with Nintendo.
This feature will be available to the users on the updated version of Google Maps from March 10, 2018. Users can also take screenshot of the route and share it to @GoogleMaps on Twitter and #MarioMaps on Instagram.