Ola announced on January 30, 2018, that it has started recruiting drivers in Sydney, Melbourne and Perth for its expansion outside India.
Ola in India is taking the first steps to move into the Australian market. Founded in 2011, Ola claims over 125 million registered users and more than one million drivers across 110 cities in India. The company has raised over US$ 2.5 billion from investors to gain the necessary approvals to launch its service in Australia, initially in three cities. Ola’s initial plan is to launch private hire vehicles in Australia.
Media reports in India linked the company with launches in Australia and New Zealand, while there have also been suggestions that it will move into Sri Lanka and Bangladesh. Australia itself is dominated by Uber, Ola’s foe in India, which operates in over 20 cities across the country and New Zealand. Europe’s Taxify also moved into Australia via a Sydney launch in November 2017. It has since expanded to Melbourne.
“We are very excited about launching Ola in Australia and see immense potential for the ride-sharing ecosystem which embraces new technology and innovation,” said Ola co-founder and CEO Bhavish Aggarwal. “With a strong focus on driver-partners and the community at large, we aim to create a high-quality and affordable travel experience for citizens and look forward to contributing to a healthy mobility ecosystem in Australia,”
According to Smart Transportation Market report published by Coherent Market Insights, smart transportation system are efficient and sustainable intermodal transport systems and infrastructure that can deliver high level of intelligence and performance. Ola and Uber share two investors in common which include Didi and SoftBank. The Chinese firm took equity in Uber following the acquisition of China-based business, while it recently agreed to an investment from softbank.