The full color outdoor LED display segment held dominant position in 2016 and is projected to exhibit the highest CAGR over the forecast period. Full color outdoor LED displays have HD resolutions, high quality pixel, good quality animations, and videos. Companies are focused on developing full color outdoor LED displays using surface mounted LED display technology. These displays are extensively used in advertising brands from various industries such as automobile, FMCG, food and beverages, textile, and sports and entertainment. The use of other color display types, such as monochrome and tri-color outdoor LED displays, is expected to grow in applications such as digital signage and scoreboards.
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The global outdoor LED display market is projected to reach over US$ 40 billion by 2025, exhibiting a CAGR of 9.56% over the forecast period (2017 to 2025). The Outdoor LED display market is primarily driven by the innovation and modernization offered by LED lighting systems over incandescent and fluorescent lamps. Additionally, the energy efficiency of LED lights, longer lifetime, HD resolution, good pixel, enhanced physical strength, smaller size, design flexibility, and environment friendly are some factors offering incredible market opportunities for Outdoor LED display manufacturers. Constant new product innovation and integration of advanced technology is a key characteristic of the market, garnering consumer attention. Rampant growth in demand for screen and display backlighting are expected to offer new growth avenues for the outdoor LED display market.
Increased demand for advertising boards, video walls, stadium screens, perimeter boards, and scoreboards is expected to boost the growth of outdoor LED display market size.
LED Billboard segment holds the highest market share
Among application type, the LED Billboard segment is estimated to be the leading market in the global Outdoor LED Display Market, due to various features offered such as cost-effectiveness, dynamic content as well as incredible visibility. LED Video wall market is expected to exhibit the highest CAGR during forecast period.
Individually mounted technology segment holds a dominant position
Individually mounted technology segment accounted major market share of the outdoor LED display market in 2016. Growing demand for large screens with high broadcasting distance is expected to boost the growth of this technology. It generates less heat and provides longer life when compared to conventional devices. Additionally, it offers brighter illuminated lighting that is expected to offer better readability compared to conventional billboards.
Surface mounted technology is projected to exhibit the highest CAGR, due to rising demand for energy efficient devices, developing screen dynamics, and low operating costs is likely to boost the growth of outdoor LED display market for various advertisement and sports events.
In 2016, North America accounted for the largest share in global outdoor LED display market due to development in semiconductor industry. Bus stops and train stations are expected to observe high deployment of interactive screens due to its energy efficiency, good intensity, good pixel, HD resolution, and longer life span.
Asia Pacific outdoor LED display market is projected to exhibit the highest CAGR during forecast period, because of increasing number of sports activities along with infrastructural development across emerging countries such as India and China. Introduction of new sport events such as Indian Premier League (Cricket), Hockey India League, Indian Badminton League, Pro Kabaddi League, and Indian Super League (Football) are indeed boosting the growth rate of Indian LED display market.
Interactive floor displays specifically designed for the commercial entertainment sector is also expected to witness considerable demand. These floors are available for theme parks, malls, hotels, sports halls, and others. For example, Gulf mall of Qatar has 3D interactive flooring with special effects and product advertisement on digital signs.
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