On the basis of geography, the global predictive analytics market is segmented into North America, Europe, Asia Pacific, Latin America, Middle East, and Africa. North America held the dominant position in the market and is projected to retain its dominance throughout the forecast period. The U.S and Canada are the major economies driving growth of the market in this region. Increasing dominance of digitalization and high adoption of analytics application by various organizations have accelerated growth of the market in this region.
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The predictive analytics is a branch of advance analytics, which is used to make future prediction by adopting various techniques such as Artificial Intelligence, machine learning, modelling, statistics, and data mining.
Increasing demand for market insights from unstructured data such as documents, call centre transcripts, email messages, social media content, and social networking sites is major factor driving growth of predictive analytics market. In organization only 20% of data is structured and 80% of data is unstructured. Predictive analytics software extract insights from unstructured data with the help of language processing technology combined with a variety of analytical tools. This insights enables the companies to understand customer mind-sets, purchase preferences, and sentiments that cannot be anticipated from structured data alone. Hence, growth of unstructured data is driving growth of the predictive analytics market.
Predictive Analytics Market: Competitive Background
Leading players operating in the predictive analytics market include Oracle Corporation, SAP SE, Microsoft Corporation, SAS Institute, Inc., Fair Isaac Corporation (FICO), NTT Data Corporation, Tableau Software, Inc., Tibco Software, Inc., and Rapidminer, Inc.
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