Sony Launched A7 III Full-Frame Mirrorless Camera in India

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Sony launched the A7 III camera on March 15, 2018 in India with advanced 24.2-megapixel back-illuminated Exmor R CMOS image sensor, providing full-frame mirrorless device

Sony, Japan-based electronic major launched new camera model in India named A7 III, which is full-frame mirrorless camera. It will go on sale starting March 26, 2018, and it is priced at Rs. 1,64,990. The bundle kit (A7 III body and 28-70 lens) will be available at Rs. 1, 79,990. The camera has an updated BIONZ X processing engine that is claimed to boost processing speed by nearly 1.8 times compared to the A7 II. The Sony A7 III offers a fast-shooting experience at up to 10fps speed under a dedicated high-speed mode that can be accessed with a mechanical shutter or in silent shooting. Furthermore, Sony has provided a 693-point focal-plane phase-detection AF system (PDAF) that was introduced on the A9, supporting 425 contrast AF points.

The upgraded image processing engine on the Sony A7 III supports continuous, accurate AF/auto exposure tracking for up to 177 standard JPEG images, 89 compressed RAW images or 40 uncompressed RAW images. Moreover, the camera supports 4K video recording across the full width of the full-frame image sensor. Sony has provided an ISO range of 100-51200 (expandable to ISO 50-204800 for still images) and 15-stop dynamic range at low sensitivity settings. The A7 III provides high-precision stabilization that uses a built-in stabilization unit, gyro sensors, and algorithms to achieve a 5.0-step shutter speed advantage.

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