Teens Crave for Junk Food after Watching TV Ads

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Researchers reveal that teenagers who watch TV for over three hours are likely to eat more junk food, according to a study conducted on January 15, 2018.

Compared to teens who watch less TV, teens who watch TV for many hours eat more junk food such as crisps, biscuits and fizzy drinks. Some of the foods that were liked by teens included energy and frizzy drinks with high sugar content, chips and takeaways. As part of a survey, 3,348 teenagers in the U.K. between the ages of 11-19 were asked about their diet and TV viewing habits.

The study showed that there is no link between screen time and likelihood of eating more junk food when they watched TV without adverts. This indicates that adverts may be driving them to snack on junk food. Regular intake of food and drink high in calories that has high levels of fat and sugar will increase the risk of obesity. After smoking, obesity is the biggest preventable cause of cancer in the U.K. Also they have been linked to many types of cancer such as bowel, breast and pancreatic.

Dr. Jyotsna Vohra, lead author of the study said, “This is the strongest evidence yet that junk food adverts could increase how much teens choose to eat. We’re not claiming that every teenager who watches commercial TV will gorge on junk food but this research suggests there is a strong association between advertisements and eating habits.” According to the researchers, health of next generation can be protected by the U.K. government by working with Ofcom.

As per this study, an increase in the growth of weight loss and weight management market can be observed, as elaborated in the weight loss and weight management market report published by Coherent Market Insights.


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