Tinyclues, a French startup offering intelligent campaign marketing solutions, closed a deal worth US$ 18 million in Series B investment.
The company uses ‘Deep AI technology’ to capture insights of business and customers in first-party data such as CRM or browsing, checking history, further using this data to predict the behavior of buyers with regards to future marketing campaigns.
Tinyclues claims that “Tinyclues customers have secured an outstanding +49% average increase in campaign revenue, in addition to a significant improvement in customer experience.”
The startup said that its newly generated capital is expected to be used for continued growth in North America and Europe, from its offices located in France, U.K., and U.S. The investment is also intended to support AI-first product development to increase the range of intelligence marketing campaigns the brands it sells to can operate.
David Bessis, founder of the startup, said “Tinyclues is changing the game for B2C marketers by adding an AI-first campaign intelligence layer on top of their campaign management solutions and processes. As a result we’ve had a triple-digit annual growth and we’ve been able to seek out a top investor that shares our energy, drive and entrepreneurial spirit.”
The company has confirmed that it currently functions and oversees marketing campaigns for over 80 enterprise companies, with Air France, Arcadia, Cdiscount, Charles Tyrwhitt, Club Med, Fnac Darty, Lacoste, Manor, OUI.sncf, and Vente-privee being a few of the many reputed ones.