Tissue Towel Market – Global Industry Insights, Trends, Outlook, and Opportunity Analysis, 2018-2026

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Worldwide Market Reports added Latest Research Report titled ” Tissue Towel Market – Global Industry Insights, Trends, Outlook, and Opportunity Analysis, 2018-2026 ” to its Large Report database.

A tissue towel is an absorbent towel made from tissue paper instead of cloth. Unlike cloth towels, these towels are disposable and are intended to be used once. Water can travel through the fibers, as they are loosely woven and absorbs water easily, even against gravity. These towels can be individually packed or it is available in rolls. The purpose of tissue towels are similar to conventional towels such as drying hands, wiping windows and other surfaces, dusting, and cleaning up spills.

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Growing hygiene awareness among consumers and impact of western culture in emerging economies are major factors driving growth of tissue towel market. Moreover, migration from folded towels to roll towel dispensers, which reduces the amount of paper towels being used has led to growth in commercial use of tissue towels. This is further expected to drive growth of tissue towel market.

However, the negative effects of use of tissue towels on environment, owing to increased cutting of trees and increasing use of cost-effective hand dryers are major factors restraining growth of tissue towel market.

Key Developments in Tissue Towel Market

Key players are adopting various strategies such as mergers, acquisitions, new product launches, expansions, collaborations, partnerships, approvals, and joint ventures to retain its position in the tissue towel market. On April 16, 2018, Sierra Nevada Brewing Company collaborated with Kimberly-Clark Professional to recycle used gloves at its California and North Carolina facilities. On April 19, 2018, the Procter & Gamble Company signed an agreement to acquire the Consumer Health business of Merck KGaA, Darmstadt, Germany, for a purchase price of approximately 3.4 billion euro.

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On February 2, 2018, Georgia‐Pacific announced about its plan to build a new softwood lumber production facility in Warren County, Georgia adjacent to its existing lumber mill. In March 2018, Sofidel Group, one of the global leaders in tissue paper production for sanitary and household uses, announced about its new greenfield investment for an integrated plant in Oklahoma.

Some of the key players operating in tissue towel market include Kimberly-Clark, Procter & Gamble, SCA, APP, Hengan, Vinda, Asaleo Care, Sofidel, Georgia-Pacific, WEPA, Metsa Tissue, CMPC Tissue, KP Tissue, and Cascades among others.

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