Breastfeeding accessories manufacturers offer products to aid lactating mothers store breast milk to feed the baby later. Breastfeeding accessories such as breast pumps are mainly used by mothers who have irregular milk flow. Major factors contributing to growth of the market are rising population of working mothers, increasing awareness regarding importance of breastfeeding, and technical advancements in breast feeding accessories. For instance, Lansinoh in 2016, introduced Bluetooth enabled breast pump, Smartpump. Smartpump connects with Lansinoh Baby app to help women in tacking their pumping sessions. According to World Health Organization (WHO), the percentage of working female population increased to 41% in 2009 from 21% in 1960.
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International Code of Marketing of Breastmilk Substitutes (ICMBS) is an international health policy framework for the promotion of breastfeeding, adopted by World Health Assembly (WHA), a part of WHO. WHA has adopted and implemented policies, which prohibits promotion of milk substitute products. Around 135 countries worldwide have adopted few provisions of this code. Demand for cleaning products (solvents to clean the surface) to maintain hygiene and breast milk storage bags is projected escalate in the future, owing to increasing working women population. Factors such as high cost of frequent replacement and repurchase of breastfeeding accessories are impeding growth of the global breast feeding accessories market.
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